When you first start a business, the furthest thing from your mind is starting your own blog.
But it should be one of the things you consider and put both time and money into. With everything online now a days, it’s only beneficial to ensure your business is staying up to date, and that includes having a blog. But what can a blog do for your business?
Get Traffic to Your Website
If you want to attract more visitors to your website, a blog can help with this. Think about how many pages you have on your own website. There are probably quite a few. You probably don’t update or have to update these pages very often. That is where blogging will help to solve the problem. Each time you create a new blog post, it will be another indexed page listed on your website. This means it gives you another opportunity to pop up in the search engines and drive traffic straight to your website. This is what you call organic traffic.
In a post by the popular marketing blog Hubspot: “Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.”
Blogging also let’s search engines know that your website is active, and they should be checking it out often to see what type of content is being posted.
Establish Your Brand
If you are just starting out, you probably don’t have a reputation quite yet. That’s not a bad thing at all in the online world. Instead, you have the opportunity to establish your brand, to create an online persona that tells the world what your business is and who you are.
A blog can help you give your brand a personality. Beyond the business name and logo that people normally see, a blog can serve as the face and voice of your business. Through it, you can contribute not only to your existing customers but also people who may be interested in your service but need more information before they can make a decision. A blog can help you connect with your customers in a more personable way through the kind of content you put out and the writing voice you use.
When it comes to marketing your business, there is more to it than simple radio, television and print advertising. In the day of the internet, you must stay up to date with the newest trends and ways to get your business name out there to a wider audience.
In addition to utilising a blog, taking advantage of the reach that social media offers you are a great way to gain the attention of other potential customers. Customers like to feel like they have a connection to the business they frequent. A blog is one of the best ways to accomplish this.